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It's not going to be a shaggy dog story, I promise. Just a few words about me and then you can get on with looking at (and hopefully liking) the work.


Over the last 30 years I've been lucky enough to work as a Copywriter and Creative Director at some of the best Agencies in the World, including Saatchi & Saatchi, Leo Burnett, BBDO, TBWA and JWT.

And for some of the best Marketeers and biggest brands: P & G, Sky, Kelloggs, McDonalds, News International, Nissan, BT, Walt Disney World, Anchor, Nintendo, Esso Chemicals, to name a few.


I've worked on tv, radio, print and posters, websites, digital emails, gifs, social media posts, technical video, leaflets, fmot, fact pretty much anything that needs writing and ideas.

My focus is on creating work that is insightful, fresh, persuasive and relevant. But above all that stands out from the crowd. Because if you want to change someone's mind about your brand, you've first got to get them to notice you.

Hence the dog. After all, doesn't everyone love a cute dog?

This is 'Sergeant Ice Cream' by the way, my 45 kilo Briard.

Just a few items to give you a flavour, as you can imagine I've a lot more examples to show you if you require. Cheers!

Pampers 'Night'.

Global campaign, focussing on the importance of uninterrupted sleep for a happy and playful day.

Pampers 'Maniac.'

Pampers 'Ramadan smiles' (M. East)

Pampers 'More smiles' (M. East)

Pampers 'Mobile Clinic' film (Africa). I wrote, shot, Directed, edited and narrated this myself.

Pampers digital, print, ooh.

Kelloggs 'Gangsta rap'.

Kelloggs 'Coco pops and milk'

Kelloggs 'Chocolate fool' 

Kelloggs 'Hot Oats bears.'

More print and ooh.

McDonald's 'Proud Dad'.

Wella Shockwaves 'Gorilla'.

Walt Disney World 'Icons.'

Nappy Run Charity

McDonald's 'Cop'.

Nintendo Brain Training 'Nicole.'

Vicks Sinex 'Flower power.'

Anchor butter 'Our grass.'

Heinz tomatoes print

About ... and other stuff.

R O B   G I L L 

Mobile: 07957 542456.




Advertising, Digital and Social Media Marketing, Creative Strategy, Direct Marketing, FMOT concept development. Leading and nurturing creative teams, directing creative production and presenting work to clients. My background is in copywriting.



Jan.2020-Present. Freelance Copywriter/ Creative Director:

 I have worked on a variety  of business' recently, including a 9 month copywriting  contract with Sky Creative in both Design and digital TTL advertising departments.


2008-Jan. 2020. Saatchi & Saatchi London- Regional Creative Director, Copy:

Procter & Gamble for Africa, The Middle East, India and Europe. I supervised all integrated work across these regions. Managing Creative teams based in Russia, Dubai, Cairo, Lagos Jo’Burg & Cape Town, as well as producing work in those countries through their local Production facilities.


1998 – 2008. Leo Burnett London- Creative Director, Copy:

Primarily responsible for Kellogg’s. Also Creative Director on P & G (Vicks), Western Union money transfer, Walt Disney World Attractions, BT hardware, Pillsbury, Nintendo, Scottish Widows, McDonald’s and Heinz. I also took CD responsibility on new business pitches.


1996 – 1998. International Creative Director BBDO Dusseldorf: 

Wella Haircare, Mars, Gillette and local German accounts. 


1990 – 1996. Saatchi & Saatchi - Copywriter, then Creative Group Head:

Anchor Foods, P & G (Ariel, Pampers) Vodafone, Campbell’s Foods, The Times, The Mirror, Today newspaper, Walt Disney World, Nissan, Lexus, Famous Grouse, Mars, Johnson & Johnson, Currys and BT. I was responsible for 4 writer and Art Director teams


I have won and been short listed for Cannes Lions and won Creative Circle, Eurobest and BTA awards and appeared in the D&AD annual. My work has also won IPA effectiveness awards. 

                                                     Voice Over Artist

My voice has appeared on tv and radio ads, documentaries, channel idents for Virgin radio Canada, and even as the English recorded guide voice for the museum of modern art, Moscow. And I’ve narrated a talking book ‘Sod 70’ by Muir Gray.


Click above) and you'll find my latest voice reel.




We formed a punk band ‘Sid Sideboard and the Chairs’ at school, had quite a local following and released 3 singles that all bombed. 30 years later, we got back together, released the inevitable Christmas single and have been playing pubs, clubs, festivals and parties ever since. Here are three of our songs, find out more on our facebook page and see more videos on our Youtube page.

Also... wrote this kids’ novel a couple of years ago, with illustrations by my good mate John Jessup. Kids seem to like it, as it’s a bit cheeky, silly and exciting. You can get it on Amazon and most book sites.

Oh and for all you cat lovers out there, here’s a picture of my cat Raffles .......     Cheers!

 R O B  G I L L  +44 7957 542456

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